Mission
Innovating a one-world market for automotiveTM
We’re creating the industry market of tomorrow by leveraging the most advanced technologies available today. It’s our goal to bring a unique, practical and efficient user experience to a global industry of car business users.
From appraising, grading, bidding and buying, to selling, shipping and floor plan lending – dealers, vendors, manufacturers and ultimately consumers, converge within a simple, unified complete market to efficiently conduct business.
Term contracts, costly fees, multiple log-ins, and disparate applications finally go away. In its place: advanced technology with predictive analytics, resulting in a measurable increase of user efficiency and dealer profitability.
Our objective is tall – migrate an industry of habit into a culture of change. DMX is innovating that change with passion, ingenuity and world-class talent.
Founders

Jason Bennick
Co-Founder & CEO
As Co-Founder and CEO of DMX, and a Blockchain and FinTech visionary, Jason leverages decades of experience across multiple disciplines in building and leading teams across technology, marketing, operations, finance and legal, and now building one of the country’s fastest-growing startups.
Prior to co-founding DMX, Jason founded Stonetrust Consulting, providing strategic startup and growth consulting services for a number of early-stage businesses, including planning and organizational development for now a leading New York private equity firm, GPB Capital Holdings, LLC.
Earlier he served as the first Chief Operating Officer for AutoLoop, an automotive technology SaaS. There, he spent 6 years architecting, building and growing its business operations, delivery workflows, marketing, and internal processes from founding stages to over 200 employees, servicing 2,000+ dealerships and three car manufacturers.
Before immersion in automotive, Jason spent 15 years in California as a film, video and broadcast producer, building and growing over a dozen studios and 500 personnel, producing video, film and broadcast educational programs, and another 10 years in digital manufacturing and global product distribution to 50+ countries.
Jason graduated summa cum laude and holds a B.B.A. in International Business from American Intercontinental University, along with legal studies from Northwestern California School of Law, and is an INSEAD Business School Graduate of the Blue Ocean Strategy Program.
Wes Reid
Co-Founder & Head of Technology
As the Co-Founder and Head of Product & Technology of Dealer Market Exchange, Wes is laser-focused on leading the architecture, build and deployment of the DMX platform. Wes brings to his role over 15 years of experience developing flexible and sustainable technology solutions supporting high-profile and high-performance web, mobile and emerging experience applications.
His passion for the auto industry developed at a young age; a dealership was the family business. With auto as his passion and technology as his craft, Wes has now set out to reinvent an aging automotive industry through technology digital solutions that improve the car buying experience for dealers and their customers.
Prior to co-founding DMX, Wes held technology leadership positions in large financial institutions including American Express and the New York Stock Exchange. He’s also held a variety of positions in digital agencies including Razorfish, 360i and Ogilvy & Mather. As part of his agency tenure, Wes has designed complex, large-scale digital solutions in multiple markets and languages for clients including Spotify, Ford, Mercedes Benz Financial Services, and Comcast’s XfinityTV, among others.
With primary expertise in product strategy, architecture, and full stack engineering, Wes is also a seasoned architect for mobile solutions across all platforms. Wes attended the University of Houston for Management Information Systems and The New School for Jazz and Contemporary Music for Jazz Performance.
